Ideas under pressure
Before you build it,
try to kill it.
A free, brutal and constructive test of your business idea. Find out what’s weak, what needs proof, and what to do next — before you invest time and money.
Free. No pitch deck required.
What you receive.
A clear, structured assessment of your idea.
Not a score. Not encouragement. A closer look at what holds up — and what still needs proof.
Your LightMeans resultPreview
01
What looks strong
What appears promising about the idea — and why.
02
What we’re not convinced about
The assumptions that sound plausible, but aren’t supported yet.
03
What could kill this idea
The weakness that could make the whole idea fail.
04
What you need to prove next
The most important question to answer before investing more.
05
The cheapest credible test
A concrete way to get evidence without building the whole thing.
And one clear next-step decision
KILLThere is a fundamental problem. Don’t invest more yet.
PROOFThe idea may have potential, but something important still needs evidence.
BUILDEnough of the critical assumptions hold up to justify the next stage.
A decision, not encouragement.